News

KidStrong Announces Strategic Investment From Princeton Equity Group

KidStrong, a leading franchisor and operator of science-based kids training programs, announced today that it has received a strategic investment from Princeton Equity Group, a private equity firm focused on investing in and
partnering with leading franchisor and multi-unit concepts.

Read More
Strickland Brothers Closes $360 Million Committed Financing to Support Continued Growth

Strickland Brothers, one of the largest independent quick-lube operators in the United States, today announced the closing of a new committed financing provided by Golub Capital and Audax Strategic Capital. The financing is designed to support the Company’s acquisition activity and enable continued expansion of Strickland’s brand and national footprint.

Read More
Amped
Amped Fitness Announces Strategic Investment from Princeton Equity Group

NEW YORK, Jan. 13, 2026 – Amped Fitness (“Amped” or the “Company”), a rapidly growing high-value, low-price (“HVLP”) fitness concept, today announced a strategic investment from Princeton Equity Group (“Princeton”), a leading private equity firm focused on franchisor and multi-location

Read More
Princeton Equity Group Welcomes Paul Kuppich as Partner

Princeton Equity Group today announced that Paul Kuppich has joined as Partner, focusing on capital formation and firm strategy. He will also serve as General Counsel.

Read More
ifpg
Princeton Equity Group Completes Sale of IFPG to CNL Strategic Capital

Princeton Equity Group, a leading private equity firm focused on partnering with growth franchisors and multi-location businesses, has completed the sale of International Franchise Professionals Group (“IFPG” or “the Company”) to CNL Strategic Capital, an investment vehicle sub-managed by Levine Leichtman Capital Partners (“LLCP”).

Read More
barry's
Barry’s Announces New Strategic Investment Partner Princeton Equity Group

Franchisor and Consumer Services-Focused Private Equity Firm’s Investment Aims to Drive Continued Excellence in Client Experience and Expanded Locations for The Best Workout in the World™.

Read More
D1
D1 TRAINING featured in The Wall Street Journal.

By adopting AI-driven tools, Vic Viktorov, owner of a Boston-area D1 Training franchise, has transformed the way his gym operates—streamlining everything from marketing to HR and increasing revenue by 30%.

Read More
Princeton Equity Group
International Franchise Professionals Group is the top franchise broker organization on Entrepreneur Magazine’s Top Franchise Suppliers list—for the 6th year in a row.

Franchisor and Consumer Services-Focused Private Equity Firm’s Investment Aims to Drive Continued Excellence in Client Experience and Expanded Locations for The Best Workout in the World™.

Read More
FCM-November
Princeton Equity Group partnership with 51 Vets featured in Franchise Consultant Magazine

Through our partnership with 51 Vets, we’re honored to support veterans as they transition into meaningful careers in private equity and franchising, helping them find new pathways to success after their service.

Read More
Princeton Equity Group
Hear from Phil Piro how Princeton stands by entrepreneurs with collaborative support and strategic expertise.

We understand the challenges entrepreneurs face. We prioritize empathetic interactions and tailored support. We aim to be true partners in your business growth, not just investors.

Read More
Princeton Equity Group
Co-Founder and Managing Partner Doug Kennealey on Princeton’s focus and partnership approach

Our focus on franchisor and multi-unit businesses allows us to move fast and close deals as promised. We back existing teams and help them scale efficiently.

Read More
Princeton Equity Group
Hear from PIRTEK CEO Kim Gubera on why they partnered with Princeton

PIRTEK USA wasn’t actively seeking a partnership, but the founders knew what the right opportunity looked like.

Read More
Princeton Equity Group
D1 CEO Will Bartholomew on how Princeton helped D1 grow “quicker, faster, smarter”

At Princeton, we prioritize professionalism, KPI-driven strategies, and cultural synergy to empower companies like D1 to thrive.

Read More
Princeton Equity Group - Five Star
Five Star CEO Discusses Why he Partnered with Princeton

“With the right partner, you can achieve your goals in 5 years instead of 15”, according to Scott Abbott, CEO of Five Star Franchising.

Read More
doug franchise
Princeton Equity Group Highlighted in Franchising Magazine USA

Co-founder and Managing Partner Doug Kennealey discusses how to spot the right franchise opportunity.

Read More
D1
The Right Partner Matters – Hear What a Few of Our CEOs Have to Say.

Franchisor and Consumer Services-Focused Private Equity Firm’s Investment Aims to Drive Continued Excellence in Client Experience and Expanded Locations for The Best Workout in the World™.

Read More
Princeton Equity Group
Princeton Equity Group Adds Jeremy Wright as Operating Partner

Seasoned executive with extensive experience integrating and scaling high-growth, multi-site companies across a wide array of end markets.

Read More
Princeton Equity Group
Leading Franchisor Investor Podcast: Princeton Equity Group’s Jim Waskovich

GrowthCap‘s RJ Lumba speaks with Jim Waskovich to uncover insights and strategies for accelerating growth and succeeding in business.

Read More
Princeton Equity Group
Power Players: Jim Waskovich, Princeton Equity Group

Jim Waskovich discusses the meaning of leadership and lays out the qualities he seeks in his team.

Read More
Princeton Equity Group
Princeton Equity Group Announces Strategic Investment in Pirtek

Partnership Helps Position High-Growth Hydraulic Hose Repair Franchisor for Continued Success.

Read More